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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to "spin" your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically...and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you: * Share your story more powerfully-without sex, extortion, or "truth-stretching" * Humanize your organization, even if you don't have outsized personalities * Tell the truth, using the best techniques honed by centuries of storytellers * Overcome whisper campaigns, anonymous attackers, and trolls * Create fresh, honest content that's compelling to both humans and Google * Systematically prepare yourself to engage more successfully online * Clarify and close gaps between your message and your customer's perception * Celebrate your brand ambassadors * Master seven steps for handling online criticism, and transforming critics into fans * Keep others from stealing your great content * Learn actionable lessons from others' successes (and failures) * Develop more positive, productive agency (or client) relationships * Converge paid, owned, earned, and shared media-and get more value from all of them spinsucks.com

Completed in 1136, The History of the Kings of Britain traces the story of the realm from its supposed foundation by Brutus to the coming of the Saxons some two thousand years later. Vividly portraying legendary and semi-legendary figures such as Lear, Cymbeline, Merlin the magician and the most famous of all British heroes, King Arthur, it is as much myth as it is history and its veracity was questioned by other medieval writers. But Geoffrey of Monmouth's powerful evocation of illustrious men and deeds captured the imagination of subsequent generations, and his influence can be traced through the works of Malory, Shakespeare, Dryden and Tennyson. In their international bestseller Empire, Michael Hardt and Antonio Negri presented a grand unified vision of a world in which the old forms of imperialism are no longer effective. But what of Empire in an Spin Sucks: Communication and Reputation Management in the Digital Age free pdf age of American empire ? Has fear become our permanent condition and democracy an impossible dream? Such pessimism is profoundly mistaken, the authors argue. Empire, by interconnecting more areas of life, is actually creating the possibility for a new kind of democracy, allowing different groups to form a multitude, with the power to forge a democratic alternative to the present world order.Exhilarating in its optimism and depth of insight, Multitude consolidates Hardt and Negri s stature as two of the most important political philosophers at work in the world today."

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Author: Gini Dietrich
Number of Pages: 176 pages
Published Date: 12 Mar 2014
Publisher: Pearson Education (US)
Publication Country: United States
Language: English
ISBN: 9780789748867
Download Link: Click Here
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